YouTube is now the second largest search engine in the world, and it is the second largest video hosting platform in existence. The world’s largest search engine, Google, has over 1 billion active users. Google has over 1 trillion searches a year and YouTube has over a trillion views a day, which makes YouTube the most popular video sharing site on the planet.
YouTube is a video-sharing website and was the first of its kind, released in 2005. Since then, it has become a household name in the tech world, and remains the most visited platform on the internet. In 2019, over a billion hours of videos are watched on the site every day and, as per the latest figures, it has over 1.5 billion monthly active users.
The biggest news around YouTube this year? That would be the arrival of Google Preferred, the premium ad service that will soon replace the YouTube Red service. This means that you can expect plenty of ads in your videos in the years to come. On another note, YouTube’s user stats for 2019 are out and they are pretty impressive.
YouTube has become a very influential social media platform and extremely popular with users around the world. YouTube currently has over a billion users worldwide. YouTube is by far the most popular social network, along with FaceBook, Twitter and others. YouTube’s popularity is closely tied to the publishing capabilities of this social media site. Users can upload their videos, whether they are documentary or thematic.
This gives users different ways to share their videos in a few easy steps. At the same time, YouTube stands out for its performance, as it is the performance of videos that attracts users. The higher the performance of the video, the larger its audience and the more popular it becomes. But many ignore the fun facts and statistical library of knowledge that YouTube is full of.
Different types of Youtube statistics
Below are similar important statistical aspects of YouTube.
1. Statistical layers
The internet never seems to tire of watching videos, and there is now a whole library of YouTube stats. Instead of informing users about the library as a whole, we present here some selected and particularly interesting statistics. It is divided into categories to make it easy and interesting for the user.
Here are some fascinating YouTube facts and statistics that readers apparently didn’t know yet. These up-to-date statistics on various aspects will further be of interest to the users of this streaming platform:
2. Historical statistics
First, we need to look at the history of YouTube to find ways to unravel the why and how:
- The very first fact is the creation of the YouTube domain. YouTube launched on the 14th. February 2005 and activated.
- Second, the very first video uploaded to YouTube was me at the zoo on the 23rd. April 2005. It was posted by Javed Karim of the San Diego Zoo, who co-founded the channel. The channel is still run by Javed and has over 5.67 lakh subscribers.
- In addition, at 9. In October 2006, Google announced that it would acquire the YouTube domain for approximately $1.65 billion. The first ad on YouTube, which appeared in August 2007, has to do with this.
- In May 2010, YouTube recorded over 2 billion views in a single day.
- The first presidential debate in the United States was broadcast on YouTube in 2012.
- In March 2013, streaming on YouTube reached 1 billion monthly active users.
3. User statistics
There are over 23 million active channels on YouTube in 2019. All over the world, people are signing up to YouTube, creating their YouTube channel and uploading their videos every second of the day. Here are some interesting facts about YouTube users and streaming channels:
- In 2019, the YouTube platform will have over 1.9 billion active monthly mentions and over 30 million daily users.
- A recent study found that 6 in 10 people would rather watch videos on YouTube than live.
- Statistics show that by 2025, half of all viewers under the age of 32 will not have subscribed to pay-TV services.
- People can use YouTube in 80 different languages, representing nearly 95% of the internet population.
- On average, 8 in 10 users between the ages of 18 and 49 watch current YouTube videos.
- The 2015 report found that 18-49 year olds spent 4% less time watching TV, while time spent on YouTube increased by 74%.
- Speaking only of smartphones, YouTube has reached more viewers in the 18-49 age group than any other cable TV network, whether it’s broadcast or pay TV like Sling.tv or Playstation Vue.
- YouTube is a platform currently used in over 91 countries around the world.
- YouTube’s highest earning youtuber is Daniel Middleton, better known as DanTDM, who earned $16.5 million in 2017.
- Half of American Internet users aged 75 and older are YouTube users.
- To date, more than 6 billion videos have been shared by YouTube users.
- More than 62% of YouTube users are men.
- In 2019, there will be more than 50 million creators on YouTube.
4. Usage statistics
YouTube, the most popular platform, has an amazing usage rate. Here are some unknown facts about YouTube usage:
- What is less known is that YouTube is the second largest search engine in the world. It is the third most visited site after Facebook and Google.
- Every minute, nearly 400 hours of video are uploaded to YouTube.
- Worldwide, people watch more than a billion hours of video on YouTube, which is even more than Netflix and Facebook combined.
- YouTube is most often viewed via smartphones: 70% of YouTube views come from mobile devices.
- The study found that on average, each user spends more than 40 minutes watching videos on YouTube.
- The first video on YouTube to receive more than a million views was a Nike commercial featuring Ronaldinho, posted on February 2. August 2006 has been downloaded.
- The most viewed video on YouTube right now is the video for Despacito by Luis Fonsi and Daddy Yankee. It has over 6 billion views in 2019. Gangnam Style, the other most viewed video before Despacito, took almost five months to reach one billion views, while Despacito took only 97 days and had already reached an even higher number of views.
- The non-musical video with the most views in 2019 is Masha and the Bear: Recipe for Disaster (Episode 17), which was uploaded by getting Movies. It currently has over 3 billion views.
- The most popular and most subscribed YouTube channels are PewDiePie, T-Series and 5-Minute Crafts. They are clearly not part of the automatically created YouTube channels. In 2019, T-Series passed the 100 million subscriber mark, putting it ahead of even PewDiePie.
- Globally, there are on average over a billion views on YouTube via mobile phones.
- The amount of time people spend on TV on YouTube has more than doubled in the past year.
- So far, the Despacito video and the world’s biggest boy band, BTS, are the most viewed videos on YouTube.
- Not only young people, but also parents are showing interest in using YouTube. More than 81% of parents use YouTube and search for content for their children.
- For example, more than half of YouTube users use the platform to learn how to do things they’ve never done before. B. do-it-yourself videos, but also to learn things they don’t know.
- In terms of frustration levels, YouTube data between July 2017 and June 2018 shows that the most trimmed videos were views of yoga, meditation, ASMR slimming videos, basically any video that has anything to do with relaxation.
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5. Marketing statistics
YouTube’s level of marketing has long been impressive. YouTube has a lot of interesting marketing statistics that users aren’t even aware of. Here are some interesting marketing features of YouTube:
- Among millennials, YouTube accounts for two-thirds of premium videos watched online across multiple devices as of 2019.
- More than 15.8 percent of YouTube visitors are American, and the U.S. accounts for more than 9 percent of small businesses using YouTube.
- In October 2019, YouTube announced that it had paid $2 billion to rights holders since 2012.
- The number of YouTube channels earning six figures a year is growing at 40% a year.
- The most popular and branded channel on YouTube is LEGO, with over 6 billion views.
- Viewers who watch True View ads to the end, or for at least 30 seconds, are 23 times more likely to visit and even subscribe to that brand’s channel. You are watching other videos from this brand or sharing videos from this brand. Viewers who see True View ads but don’t view them in their entirety are still ten times more likely to perform one of these actions.
- When brands use True View, they find that after posting new videos, the number of views on their existing content increases by up to 500%.
- In 2019, music videos were the most viewed videos on YouTube, accounting for over 95% of views.
- Nearly all Interbrand brands, including the top 100 brands, upload a video to YouTube every 18.5 minutes.
- On-demand music streaming, such as Spotify, Apple Music, etc. is the way 86% of consumers listened to music in 2019. YouTube provided over 47% of this music content. The same music brands have an average of 2.4 channels.
- More than 35% of people start their YouTube channel by watching different videos every month.
- The 16-24 age group says they actively use YouTube, Snapchat and Instagram. At the same time, 46% of Millennials are increasingly using YouTube.
6. Trade statistics
YouTube is the largest platform in terms of revenue and payments to rights holders. Traffic and content acquisition costs are more than half of YouTube’s annual gross revenue. It would be inappropriate to weigh YouTube’s share of video advertising revenue against that of other platforms. But here are some unknown and surreal YouTube business stats:
- The top 10 hottest YouTube stars made 42% more money in 2019. Forbes estimates that these 10 men, nine men and one boy to be exact, earned more than $180.5 million in 2019.
- As YouTube develops its own kind of celebrity, the potential for non-traditional marketing with macro or micro-influencers has also grown to 45% over conventional marketing. It is now at the top of the range of potential audiences.
- Among the 10 most popular YouTube stars are 5 players.
- When it comes to impact, it can be helpful to think about how a brand can appeal to the growing horde of gaming culture. According to a YouTube report, more than 43% of the gaming community turns to YouTube videos to feel less alone, take a break from gaming and boost their potential.
- In 2019, people watched over 50,000 product review videos on YouTube. And that’s just in the last two years on mobile devices. Whether they’re shopping in-store or in the final stages of evaluating a product, consumers are turning to YouTube videos like this one to figure out what would be best to consume.
- YouTube also claims that more than three times as many people would rather watch a YouTube video than read the instructions. This means that YouTube viewers can enter an inviting customer service clinic directly through the sales channel.
- The more information a brand can provide about certain products and services on YouTube, the more satisfied customers will be. Since 2016, three times as many SMBs are actively advertising on YouTube, up from 56% in 2019.
- On the contrary, compared to Facebook and Google, YouTube offers robust and detailed advertising tools that allow you to analyze your audience four times faster.
- LEGO alone has almost twice as many views as any other brand on YouTube. With over 7 million subscribers to date, the LEGO YouTube channel is in high demand for both original and user-generated content. It uses channels in many languages to extend its reach. Lego also works with its avid fans, and even these fan channels have thousands of subscribers for the level of engagement so far.
- YouTube’s revenue from videos and ads is estimated to have grown 17% in 2019. According to eMarketer, 73% of this revenue comes from video advertising in the United States alone. Similarly, eMarketer estimates that total video ad spending will increase by 30% to $27.8 billion when video makes up 25% of total digital ad spending in America.
- A single mobile ad on YouTube attracts up to 83% of viewers’ attention. Considering that television advertising reaches, on average, about 45% of total viewers, this is an astounding figure.
If you’re just a YouTube viewer who wants to know the crazy, insane numbers behind this magical online video platform, these stats are pretty impressive and mind-boggling. On the other hand, if a marketer wants to know if online video is a great way to attract an audience, these latest YouTube stats should demonstrate the incredible reach that can be achieved on YouTube.
Bonus: Get Prime Video free for 30 daysIn 2019, YouTube has reached 1.8 billion users and these users have watched over 8 billion hours of video content. Here are some fun facts about user interactions on YouTube in 2019.. Read more about youtube statistics 2023 and let us know what you think.
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